On Demand Customer intelligence
for Sales Professionals

BackChannel meets the need of your business to develop new sales; manage customer opportunities and reduce churn.

BackChannel is an Information Service Provider providing practical tools and rigorous customer intelligence that enable you to focus sales, marketing and business development activities at those organisations most likely to buy your services, to target competitors and measure performance.

Described as 'conceptually brilliant' by senior industry figures; BackChannel is the first company to employ advanced search engine technology that allows your sales professionals and senior executives to actually ‘see’ what products and services customers use now, not 12 months or 2 years ago.

With BackChannel there is no methodology; we do not build approximations or models. We don’t rely on telephone surveys. There is no guesswork, no estimates, just cold measured fact, because BackChannel data is uniquely drawn direct from the networks themselves.

Our unique approach is to blend this proprietary real world data with traditionally sourced commercial information providing a unique insight into the markets you care about, whether you’re a service provider, market analyst or investor.