Company

BackChannel's primary focus is the provision and development of real-world, real-time market intelligence tools in the telcoms and IP services sector.

BackChannel-equipped sales professionals gain competitive advantage through instant online access to real time customer, competitor and market data enabling them to win and defend major accounts.

Amongst BackChannel's customers are top-tier international telecoms service providers and independent software vendors. Investors, telecoms and financial analysts also find BackChannel's services invaluable.

BackChannel is significantly and usefully different from “traditional” telecoms analyst companies. BackChannel is the first company to employ its own advanced search engine technology for use by sales professionals to build an accurate picture of services currently in use by their own and their competitors customers. Better still, BackChannel provides real-time information about quality of service and outage problems experienced by customers and competitors' customers.

This “gold dust” market intelligence can inform unprecedentedly cost-effective sales and marketing campaigns, opportunistic sales attacks and churn prevention measures. It makes possible more accurate sales forecasting and performance tracking. Most significantly, in return on investment terms, BackChannel-equipped sales professionals can uncover hitherto unseen and un-seeble sales opportunities and threats.

BackChannel was founded in 2004 and is headquartered in Cambridge, United Kingdom.