Solutions

BackChannel's market intelligence allows service providers, market analysts, and government agencies to better understand the composition and structure of the public Internet and the relationships between connected organisations, network operators, and the services they provide. This information is provided to our customers using a web browser interface, obviating the need for software to be installed or maintained.

BackChannel allows its customers to mine information based upon a wide variety of search criteria of both a commercial and non-commercial nature, such as organisation size, location, services used, connectivity supplier, bandwidth, industry sector, number of sites, and proximity to other locations of interest.

Network Service Providers

In an industry where competition is fierce, margins are thinning, and contract lengths are under pressure, choosing where your sales team spends their time is probably the most important decision you will make. BackChannel's market intelligence will allow you to focus professional sales resources on the most profitable, most winnable, most deliverable business.

• Identify the best prospects already on-net or near your points of presence
• Target those buying high value, high margin products and services
• Systematically pursue the customer-base of a vulnerable competitor
• Screen out customers buying services you do not offer e.g. DSL
• React quickly to customers experiencing poor service from your competitors
• Receive warning when your accounts show signs of churning
• Understand the global purchasing pattern of major accounts, instantly
• Get accurate business intelligence from 3ft or 30,000ft

BackChannel provides your sales force with the best intelligence in the industry; don't have them work in the dark.

Market Analysts

BackChannel helps analysts and investors gain an independent perspective on the performance of Network Service Providers, Hosting companies, and providers of value added Internet Services using our own proprietary data sources. Our data can also provide a window into the development of a country’s macro economy, where the state of their telecommunications infrastructure is a leading indicator.

Traditional equity and market research is based on data made public by quoted companies, and research conducted using a limited sample size and snapshot in time. BackChannel can provide information from a true market-wide sample of hundreds of thousands of data points. Our information is available throughout the fiscal quarter, not just when companies choose to publish it, and we cover both public and private companies operating in the theatre of network-based IP services. Our research is derived from real-time sources of information that enable us to report on trends before management announces them, not after.

• Understand true market shares
• Get inside the reporting cycle of public and private companies
• Dive deeper into performance than traditional public data allows
• Accurately conduct "what if" scenarios on M&A and divestments

Governments

BackChannel's market intelligence helps government analysts in the process of accurately and instantly assessing the connectivity of a company, country, or regional, anywhere in the world.

• Understand growth and nature of telecommunication in any country
• Instantly uncover the connectivity of a particular organisation globally
• Provide high quality, up to date information to analysts
• Pinpoint legal intercept points

BackChannel's unique data provides regional targets with a timely quick response capability, and integrates easily with existing tools such as i2's Analyst Notebook, Google Earth, and Excel.